{"id":1762,"date":"2026-01-02T19:33:22","date_gmt":"2026-01-02T18:33:22","guid":{"rendered":"http:\/\/dya-digital-african-books.local\/about\/"},"modified":"2026-06-29T22:16:16","modified_gmt":"2026-06-29T20:16:16","slug":"notre-histoire-allier-marketing-digital-et-litterature-africaine-dya-digital","status":"publish","type":"page","link":"https:\/\/dya-digital.com\/en\/notre-histoire-allier-marketing-digital-et-litterature-africaine-dya-digital\/","title":{"rendered":"My story"},"content":{"rendered":"
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How it all started<\/h2>\n\n\n\n

I am a child of the diaspora<\/strong>.

Born and raised in France, I grew up between several cultures, several languages, several stories. And yet, despite this richness, part of my own story always felt distant. Like many people from the African diaspora, I wanted to understand my origins more deeply, my heritage, my roots, the narratives that shaped me.<\/p>\n\n\n\n

And that journey began with books.<\/strong>

I wanted to discover African authors, diaspora voices, stories capable of carrying memory, identity, and a worldview. But very quickly, one reality became clear: these books exist, but they are far too often invisible.

In mainstream bookstores, African and diasporic literatures are rarely highlighted. Specialised bookstores, meanwhile, often lack visibility and resources to reach a wider audience. Online, the search becomes discouraging: limited SEO, limited digital communication, and very few spaces truly connecting readers with these works.

That frustration became a conviction.<\/strong>

I realised the issue wasn\u2019t a lack of talent, nor a lack of stories worth telling. The issue was visibility.

So I decided to put my digital marketing expertise at the service of this mission.

I created this company to support African and diasporic publishers, bookstores, authors, and cultural organisations in their digital development. My goal is simple: help these voices reach their audiences, in France and internationally.

Nowadays, visibility is no longer determined solely by the quality of a book. It also depends on its online presence, its communication strategy, its ability to build a community and to tell a compelling story.

With @dyadigital, I aim to:<\/strong>

\u2013 highlight African and diasporic literatures
\u2013 help book professionals strengthen their visibility
\u2013 connect readers with stories that reflect who they are
\u2013 build bridges between cultures, generations, and identities.

This project is deeply personal.
It is a way of transforming my own search for identity into a collective commitment.

I believe in the power of stories.<\/strong>
Books give voice to forgotten histories, awaken consciousness, and weave connections across cultures and generations.

And above all, I believe African and diasporic cultures deserve to be seen, heard, and celebrated at their true value.

Welcome to this journey.<\/strong><\/p>\n\n\n\n

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Dyarriata Ba<\/p>\n\n\n\n

CEO of dyadigtal<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Voici comment tout \u00e0 commencer… Je suis une enfant de la diaspora. N\u00e9e et \u00e9lev\u00e9e en France, j\u2019ai grandi entre plusieurs cultures, plusieurs langues, plusieurs r\u00e9cits. Pourtant, malgr\u00e9 cette richesse, une partie de mon histoire me semblait lointaine. Comme beaucoup de personnes issues de la diaspora africaine, j\u2019ai cherch\u00e9 \u00e0 mieux comprendre mes origines, mon […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Notre Histoire : Allier Marketing Digital et Litt\u00e9rature Africaine","_seopress_titles_desc":"D\u00e9couvrez l'histoire de Dya Digital. Une agence de consulting en Marketing Digital n\u00e9e pour structurer, digitaliser et propulser la visibilit\u00e9 des acteurs du livre africain.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"0","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"Consulting marketing digital livre,Agence marketing livre africain,Dya Digital,Strat\u00e9gie digitale \u00e9dition africaine,Conseil en communication litt\u00e9raire,Promouvoir la litt\u00e9rature africaine,Accompagnement \u00e9diteurs africains,Marketing pour professionnels du livre,Visibilit\u00e9 livre diaspora africaine,Business du livre en Afrique","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1762","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dya B","author_link":"https:\/\/dya-digital.com\/en\/author\/dya-b\/"},"uagb_comment_info":0,"uagb_excerpt":"Voici comment tout \u00e0 commencer… Je suis une enfant de la diaspora. N\u00e9e et \u00e9lev\u00e9e en France, j\u2019ai grandi entre plusieurs cultures, plusieurs langues, plusieurs r\u00e9cits. Pourtant, malgr\u00e9 cette richesse, une partie de mon histoire me semblait lointaine. Comme beaucoup de personnes issues de la diaspora africaine, j\u2019ai cherch\u00e9 \u00e0 mieux comprendre mes origines, mon…","_links":{"self":[{"href":"https:\/\/dya-digital.com\/en\/wp-json\/wp\/v2\/pages\/1762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dya-digital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dya-digital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dya-digital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dya-digital.com\/en\/wp-json\/wp\/v2\/comments?post=1762"}],"version-history":[{"count":19,"href":"https:\/\/dya-digital.com\/en\/wp-json\/wp\/v2\/pages\/1762\/revisions"}],"predecessor-version":[{"id":5368,"href":"https:\/\/dya-digital.com\/en\/wp-json\/wp\/v2\/pages\/1762\/revisions\/5368"}],"wp:attachment":[{"href":"https:\/\/dya-digital.com\/en\/wp-json\/wp\/v2\/media?parent=1762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}