My story

How it all started

I am a child of the diaspora.

Born and raised in France, I grew up between several cultures, several languages, several stories. And yet, despite this richness, part of my own story always felt distant. Like many people from the African diaspora, I wanted to understand my origins more deeply, my heritage, my roots, the narratives that shaped me.

And that journey began with books.

I wanted to discover African authors, diaspora voices, stories capable of carrying memory, identity, and a worldview. But very quickly, one reality became clear: these books exist, but they are far too often invisible.

In mainstream bookstores, African and diasporic literatures are rarely highlighted. Specialised bookstores, meanwhile, often lack visibility and resources to reach a wider audience. Online, the search becomes discouraging: limited SEO, limited digital communication, and very few spaces truly connecting readers with these works.

That frustration became a conviction.

I realised the issue wasn’t a lack of talent, nor a lack of stories worth telling. The issue was visibility.

So I decided to put my digital marketing expertise at the service of this mission.

I created this company to support African and diasporic publishers, bookstores, authors, and cultural organisations in their digital development. My goal is simple: help these voices reach their audiences, in France and internationally.

Nowadays, visibility is no longer determined solely by the quality of a book. It also depends on its online presence, its communication strategy, its ability to build a community and to tell a compelling story.

With @dyadigital, I aim to:

– highlight African and diasporic literatures
– help book professionals strengthen their visibility
– connect readers with stories that reflect who they are
– build bridges between cultures, generations, and identities.

This project is deeply personal.
It is a way of transforming my own search for identity into a collective commitment.

I believe in the power of stories.
Books give voice to forgotten histories, awaken consciousness, and weave connections across cultures and generations.

And above all, I believe African and diasporic cultures deserve to be seen, heard, and celebrated at their true value.

Welcome to this journey.